I’m a Istanbul & Milan–based Social Media Consultant and Creative Director, helping brands translate their identity into cohesive digital storytelling. I craft end-to-end creative direction: from concept and content systems to campaign narratives and launch execution, building visuals and strategies that feel elevated, consistent, and culturally relevant. My work sits at the intersection of brand strategy, aesthetics, and performance: creating content people want to watch, and brands can scale.
I'm a graduate of Galatasaray High School and Koç University, where I pursued a double major in Media and Visual Arts and Business Administration. To refine my expertise, I completed specialized track programs in User Experience and Marketing, alongside psychology courses that deepened my understanding of consumer behavior and digital interactions.
I graduated from Istituto Marangoni Milano with a Master’s degree in Fashion Promotion, Communication, and Digital Media, strengthening my expertise in brand strategy, digital storytelling, and fashion communication.
This multidisciplinary background in design, fashion communication, and digital strategy continues to fuel my passion for creating innovative solutions, enhancing user experiences, and shaping the future of fashion through technology and sustainability.
Brands & Campaigns
Sebastian Milano
Contributed to the day-to-day creative execution of Sebastian Milano’s social presence by supporting content creation, graphic design, and campaign rollouts. From adapting visual assets to maintaining a cohesive feed and assisting with on-brand storytelling, each detail was crafted to reflect the house’s refined Italian aesthetic while elevating its digital and social presence.
Maison Margiela
Re-Replica:
A Conversation Between Absence & Presence
A concept project reimagining the REPLICA universe through social-first storytelling and omnichannel creative direction. Exploring personalization as a modern ritual of self-expression, the work later aligned closely with Margiela’s official REPLICA personalization direction, highlighting its real-world relevance.
Atan Jewelry
Contributed to the creative execution of Atan Jewelry’s campaign shoots by assisting in styling, set coordination, and production management. From styling to set coordination, every detail was designed to capture the brand’s essence, blending modern sophistication with timeless craftsmanship to enhance its digital and social presence.
VAGABUL
Experience the fusion of simplicity and sophistication in Vagabul's unique lineup, designed to accompany and elevate your summer moments with comfort and elegance.
SS23
Threads of Time
for Giorgio Armani
Our proposed campaign, Threads of Time, is rooted in the idea that Giorgio Armani's designstranscend time, passed down through generations as symbols of sophistication, heritage, and self-expression.
Interface Designs & APP Projects
Atan Jewelry Website
The interface design for Atan Jewelry’s website was crafted to reflect the brand’s French-inspired elegance and timeless craftsmanship. Prioritizing a seamless user experience, the design focused on intuitive navigation, refined aesthetics, and immersive storytelling. Every element was tailored to enhance visual appeal and functionality, ensuring a cohesive digital journey that aligns with the brand’s identity and engages its audience effortlessly.
RETREASURE
ReTreasure is an innovative solution aimed at bridging the gap between small, sustainable fashion businesses, fabric manufacturers, and retailers, with a primary focus on repurposing and appreciating residual fabrics.
BEAMUP!
The BeamUp! project was designed to tackle the challenge of encouraging taxi users, particularly young adults, to adopt more sustainable transportation alternatives. With a focus on urban mobility in Istanbul, the initiative aimed to address a pressing mobility issue by integrating innovative, eco-conscious solutions.
